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Discover our range of high-quality and affordable children's clothes and accessories.

New In: Rothko

Shop our latest collection Autumn/Winter 2024.

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Our Story

There's a whole story to Du Pareil au même: the story of a theatre designer who transformed the world of children's clothing from dull and boring to bright, playful and full of imagination!We have come a long way since our first store opened in France in 1986. From humble beginnings to create fun and colourful clothes, we raised the curtain on a new world with a strong personality.
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