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Discover our range of high-quality and affordable children's clothes and accessories.

Poplin Time

This Spring Summer 2024, our Poplin Time collection brings timeless charm for the little trendsetters. Immerse in the elegance of poplin fabrics, as playful styles meet sophistication. Elevate their wardrobe with comfort and fashion-forward designs.

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Our Story

There's a whole story to Du Pareil au même: the story of a theatre designer who transformed the world of children's clothing from dull and boring to bright, playful and full of imagination!We have come a long way since our first store opened in France in 1986. From humble beginnings to create fun and colourful clothes, we raised the curtain on a new world with a strong personality.
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