Just Keep Swimming

Get your little ones ready for sunny summer holidays with our bright and colourful range of holiday styles.

Discover our range of boy's, girl's and babies' swimwear and accessories. From tropical trunks to sparkly swimsuits, we've got everything you need for a memorable summer break.

Discover our Top Picks

Toys & Games
Endless Family Fun

Toys & Games

Blue Bali
Silly Summer Styles

Blue Bali

Exotic Trip
Palm Trees & Playtime

Exotic Trip

Pop Playa
Pretty Pops of Colour

Pop Playa

Our Story

There's a whole story to Du Pareil au même: the story of a theatre designer who transformed the world of children's clothing from dull and boring to bright, playful and full of imagination!

We have come a long way since our first store opened in France in 1986. From humble beginnings to create fun and colourful clothes, we raised the curtain on a new world with a strong personality.

Since launching our first store in Ireland in March 2006, Irish parents have been shopping in our Du Pareil au même stores in Kilkenny, Dublin and online for over 15 years.

Du Pareil... au même - What Children Really Like

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