Our Story

There's a whole story to Du Pareil au même: the story of a theatre designer who transformed the world of children's clothing from dull and boring to bright, playful and full of imagination!

We have come a long way since our first store opened in France in 1986. From humble beginnings to create fun and colourful clothes, we raised the curtain on a new world with a strong personality.

Since launching our first store in Ireland in March 2006, Irish parents have been shopping in our Du Pareil au même stores in Kilkenny, Dublin and online for over 15 years.

Du Pareil... au même Ireland - What Children Really Like

Our Story so Far

Celebrating over 15 years of serving our Irish Du Pareil au même customers and families.

1986 | Est. in France

First Du Pareil au même boutique opens in France.

2006 | First Boutique in Ireland

Du Pareil au même established first Irish boutique in Kilkenny.

2019 | Opened Dublin Boutique

Welcomed customers at new boutique in Stillorgan, Dublin.

2023 | New dpam.ie Website

Launched our new Du Pareil au même Ireland online store.