There's a whole story to Du Pareil au même: the story of a theatre designer who transformed the world of children's clothing from dull and boring to bright, playful and full of imagination!
We have come a long way since our first store opened in France in 1986. From humble beginnings to create fun and colourful clothes, we raised the curtain on a new world with a strong personality.
Since launching our first store in Ireland in March 2006, Irish parents have been shopping in our Du Pareil au même stores in Kilkenny, Dublin and online for over 15 years.
Du Pareil... au même Ireland - What Children Really Like