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Discover our range of high-quality and affordable children's clothes and accessories.
Sergent Major
Discover the charm of Sergent Major children's clothing at Du Pareil au même Ireland. Known for its French-inspired designs, exceptional quality, and playful details, Sergent Major offers stylish and comfortable clothing for babies, toddlers, and kids up to 10 years old. From everyday essentials to special occasion outfits, explore our curated collection and bring a touch of Parisian flair to your little one’s wardrobe. Shop Sergent Major online in Ireland with fast delivery and excellent customer service.
Our Story
There's a whole story to Du Pareil au même: the story of a theatre designer who transformed the world of children's clothing from dull and boring to bright, playful and full of imagination!We have come a long way since our first store opened in France in 1986. From humble beginnings to create fun and colourful clothes, we raised the curtain on a new world with a strong personality.